The Advisor Institute: Coach's Corner
The power of virtual meetings

Practical messages intended to help you elevate the success of your practice.

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      By David GordonDirector, Eaton Vance Advisor Institute

      Nearly three months after most advisors started working from home, many we talk to are still reluctant to connect with clients on camera. While email and phone may certainly appear to be easier, advisors who avoid video conferencing may be missing a real opportunity.

      Social distancing and working from home (WFH) have spurred a massive spike in the adoption of virtual engagement:

      • Hosts and co-hosts of many television newscasts are broadcasting from their homes
      • Medical professionals are embracing "telehealth" videoconferencing
      • Families are connecting for virtual reunions from across town to across the country
      • Friends and coworkers have moved in-person social gatherings online

      There's no mystery to the popularity of virtual gatherings for family, friends and colleagues, as we:

      • Like seeing the faces of people we care about
      • Value eye contact
      • Connect and understand each other when we can read one another's facial expressions
      • Pay attention when we can see people paying attention to us

      If you are a skeptic or a late adopter of virtual meetings, one way to make the leap is to conduct more of your internal team meetings virtually. You will make mistakes and technical glitches will remain a risk, but with a little practice, your proficiency will improve. There is no better way to learn something than to do it and repeat it again and again. It won't take long to become adept at camera placement, eye contact, lighting and sharing your screen - skills you can also use in virtual client meetings.

      Bottom line: Practicing video conferencing internally is a win-win — a way to keep your team connected and engaged while also preparing for virtual meetings with clients and prospective clients.