The views expressed in these posts are those of the authors and are current only through the date stated. These views are subject to change at any time based upon market or other conditions, and Eaton Vance disclaims any responsibility to update such views. These views may not be relied upon as investment advice and, because investment decisions for Eaton Vance are based on many factors, may not be relied upon as an indication of trading intent on behalf of any Eaton Vance fund. The discussion herein is general in nature and is provided for informational purposes only. There is no guarantee as to its accuracy or completeness. Past performance is no guarantee of future results.

LATEST INSIGHTS

 
Topic Category
Authors
The article below is presented as a single post. Click here to view all posts.

By David RichmanManaging Director, Advisor Institute

When asked about inflation, does each team member's answer harmonize? The best teams we encounter have a disciplined process to ensure consistent messaging by following five important steps.

1. What is the big "market meme" of the day?

A market meme is a story everyone is buzzing about that has significant implications for financial decision-making. Inflation and a looming recession are perfect examples right now.

2. What is our team's thesis?

While it's good for your team to debate alternative views, it's NOT good to maintain alternative views. To ensure a crystallized team view, thesis articulation includes four best practices:

  • Timely (a big buzz)
  • Pithy so it's original and memorable
  • A sound bite, as less is more
  • Connects the dots to the advice we are delivering

Consider the different views provided by a few of our thought leaders:

Perhaps, upon debating their alternate views, Eric and Greg would wind up aligning with Eddie's thesis.

3. Is our walk aligned with our talk?

It's important to develop internal steps to ensure that your team's thesis lives in each client's strategy or, where there is no portfolio discretion, in each client conversation.

4. Is our thesis still intact?

Be careful to avoid "confirmation bias" by having a formal, ongoing feedback loop, where someone on the team is responsible for challenging the team's consensus. Each month, include it as a standing agenda item, where alternative views are presented and debated.

5. Is an emerging "market meme" surfacing?

A best practice includes placing a "meme watch" on the team's monthly agenda. This creates a forward-thinking approach, allowing such teams to be looking around the corner, monitoring potential brewing market memes.

Bottom line: Team alignment on important messaging of the day does not happen by accident. It takes great intentionality to be a team in harmony.